This may seem obvious, but it needs to be said:  customers will not just flock to your site without any effort.  I am always amazed at the mentality of business owners when it comes to marketing.  For some reason (and I think it has to do with cash flow, budgeting and $$), many small business owners participate in the following pointless activities:

1.  Spends money creating a web site but then won’t spend any money to work on the marketing of that site … so the site doesn’t make them any money or bring any significant leads

2.  Spends money creating a web store and then complains that the store isn’t making any money, with no additional marketing money or time spent on the store or effort to drive traffic to the store.

3.  Has a web site and store with no traffic but won’t spend the time or money to build traffic to the site.

These are not good web marketing strategies and I don’t recommend them.  Before you decide to depend/hope/plan for your web site to bring you revenue, make sure you are budgeting the proper marketing dollars to make that happen, just like in any physical location.  As a business owner, you either need to devote your time to marketing or devote your money to marketing.  This is a non-negotiable condition for success.

About The Author

 Are you looking for Web Marketing Experts to help your small business with it’s online marketing?   Someone to help you create and implement your social media strategy?  I know what you are up against.  You need to find the right fit that is within your budget and trust that person to know what he/she is doing and to get it done.  You want someone to market your business online.  You want to end each day knowing your online marketing strategy is successful and expanding.  You want to give that worry to someone and spend time on the parts of your business that you enjoy.  You want to tell other internet marketing experts, “thank you, but I already have an amazing internet marketing system in place that is bringing me all the business and money that I need.”

My name is Alison Elliott and I help small businesses succeed online.  You can read more about me, my internet marketing system and how I use social media strategy and web marketing expertise to create, implement and manage your online marketing and presence, on my local internet marketing experts web site. 

To help move you in a positive direction, I am offering you a free thirty minute consultation to see if my services are the right fit for you.  If nothing else, you will leave the consultation with a clearer idea of what you are wanting and how to attain it.

I had a situation recently where a client thought she wasn’t showing up online for her business.  She has a local kids store, in a local town with no online store presence.  In this instance, the only place online where she would want to show up is when someone is looking for a kids store, kids toys, kids clothing, etc. in the town where her store is located.  This is called local internet marketing and is all you need if you are a local store without an online store presence.

When someone is searching for a product or service that is local, he/she will add the city or town to the search.  For instance, if I was looking for kids shoes in Las Vegas, NV, I would go to Google and search “kids shoes Las Vegas NV” … that is local internet marketing and that is where I expect to find the store I will soon visit in Las Vegas.

So, my client’s name is fairly common and competitive so when you just type in her name she shows up around page three (which in SEO terms is excellent considering it is a small site and they incorporate no SEO updates or any of my SEO suggestions).  However, when you add the town where they are located, they are the first five or six listings on page one.  Not only  are they on the first page multiple times for their name and city, but they also show up on the first page for at least a dozen different kids products in their city.  That is local internet marketing – dominating the local search engine for your products and services.

If you need help with your local internet marketing strategy, I would start with a free thirty minute consultation to find out exactly what you are needing.  Below is more information on me and my services.

About The Author

 Are you looking for Web Marketing Experts to help your small business with it’s online marketing?   Someone to help you create and implement your social media strategy?  I know what you are up against.  You need to find the right fit that is within your budget and trust that person to know what he/she is doing and to get it done.  You want someone to market your business online.  You want to end each day knowing your online marketing strategy is successful and expanding.  You want to give that worry to someone and spend time on the parts of your business that you enjoy.  You want to tell other internet marketing experts, “thank you, but I already have an amazing internet marketing system in place that is bringing me all the business and money that I need.”

My name is Alison Elliott and I help small businesses succeed online.  You can read more about me, my internet marketing system and how I use social media strategy and web marketing expertise to create, implement and manage your online marketing and presence, on my local internet marketing experts web site. 

To help move you in a positive direction, I am offering you a free thirty minute consultation to see if my services are the right fit for you.  If nothing else, you will leave the consultation with a clearer idea of what you are wanting and how to attain it.