Another easy but vitally important tip to successfully attracting business online – you have to have excellent copy on your site.  If you don’t know what copy is, it is the text on your site that will either draw in your audience, bore your audience or confuse your audience.  I don’t know about you, but I would prefer to “draw in your audience.”

To do that, you need excellent copy and excellent copy usually costs money (unless you are a word smith).  So, budget it into your marketing or at least budget in someone to review your copy and provide suggestions.  The difference is substantial and important.

If you are going to write your copy anyway, at least consider following these suggestions:

1.  Find ten web sites with great sales pages … they can be in the same industry as you or a completely different one … the point is to get an idea of what is working and what isn’t working on the web. 

2.  Next, think of four things you really want … like a new camera, a watch, photo editing software and a marketing coach.  Now, put each one of those requests into Google (one at a time) and see what comes up.  What are those people writing on their sites and do you feel compelled to purchase your products with them?  This will help you with how to approach your own copy.

3.  After you have written your copy and put it on your site, it is my suggestion that you find a person to review the copy and provide suggestions.  If you need help finding that person, I can send you some recommendations by contacting me here.

Remember that large companies pay millions of dollars for the right copy in advertising, slogans and TV, so it must play an important role in success.

About The Author

 Are you looking for Web Marketing Experts to help your small business with it’s online marketing?   Someone to help you create and implement your social media strategy?  I know what you are up against.  You need to find the right fit that is within your budget and trust that person to know what he/she is doing and to get it done.  You want someone to market your business online.  You want to end each day knowing your online marketing strategy is successful and expanding.  You want to give that worry to someone and spend time on the parts of your business that you enjoy.  You want to tell other internet marketing experts, “thank you, but I already have an amazing internet marketing system in place that is bringing me all the business and money that I need.”

My name is Alison Elliott and I help small businesses succeed online.  You can read more about me, my internet marketing system and how I use social media strategy and web marketing expertise to create, implement and manage your online marketing and presence, on my local internet marketing experts web site. 

To help move you in a positive direction, I am offering you a free thirty minute consultation to see if my services are the right fit for you.  If nothing else, you will leave the consultation with a clearer idea of what you are wanting and how to attain it.

I love this article about the importance of branding.  I feel like branding was an over used and not fully understood term tossed around the small business marketing world for a good part of the past decade.  The problem is that many small business owners think that branding means expensive (and in some sense they are right).  Branding is really saying “this is who I am” and then making sure that everything you print, everything you write, everything you say, everything you video and everything that you do reinforces this thing that you say you are.

Small businesses often mess this up when they change messages, cut corners to save money by designing their own flyers or marketing materials, self printing business cards or flyers, advertising in a magazine or on a site that is not in line with their brand or not understanding what their brand is actually saying to potential customers.  Here is a great article that talks about just this issue. 

My internet marketing advice for small business:  Know Who You Are.  Know Who You Are Selling To.  Know Who Loves Your Products.  Stick To Those Truths in All Your Endeavors:

Creating a strong brand is one of the key marketing methods to pursue business growth. And if you thought that branding is just for big businesses with mega advertising budgets, think again. Marketing experts note that a strong brand can help small companies stand out and grow.

“Consumers choose specific brands of cola, toothpaste and burgers, and this same approach can create loyal small business customers,” says David Wilton, director of small business banking at Scotiabank.

” Un f o r t u n at e l y, many entrepreneurs don’t put enough emphasis on their brand because they don’t realize how it can help them stand out from competitors.”

Mr. Wilton defines a brand as your value promise to customers, including the service, price and quality they will experience. You can likely identify your brand by going back to your business plan, in which you spelled out your unique offering and how you will serve prospective customers.

For example, you may pledge to be “the friendliest organic bakery that helps customers choose healthy alternatives.”

Read more here

Alison Elliott is a Marketing Expert and founder of Corner Your Market Global Marketing.  She helps small businesses market themselves online by setting up social media and optimized blogs for small business owners and solopreneurs.  She then trains small business owners to use their blogs and social media to drive traffic and increase interest in their business. 

To get these tips along with tips on SEO for Small Business, Social Media Marketing for Small Business, Marketing Ideas for Small Business ,  Help Creating Online Marketing Plans for Small Businesses, and Businesses and Software to help Market your Small Business online , you can sign up to our small business marketing e-guide here.

You can do some great SEO work for your web site by creating PDF’s to add to your site.  You can add articles, add press releases, add a press or media kit, add your advertisements and promotions and more as PDF’s onto your site.  Simply link the keyword to the PDF and upload it onto your site.  This increases the size of your site and boosts your SEO.

Alison Elliott is a Marketing Expert and founder of Corner Your Market Global Marketing.  She helps small businesses market themselves online by setting up social media and optimized blogs for small business owners and solopreneurs.  She then trains small business owners to use their blogs and social media to drive traffic and increase interest in their business. 

To get these tips along with tips on SEO for Small Business, Social Media Marketing for Small Business, Marketing Ideas for Small Business ,  Help Creating Online Marketing Plans for Small Businesses, and Businesses and Software to help Market your Small Business online , you can sign up to our small business marketing e-guide here.

I read this recently and now I can’t find the source, but I love this part of the article and find it very true even to my business, when I was just getting started as an Internet Marketing Coach/Strategist.  So, I wanted to share it with you:

“If you have just started your online consulting business, I wouldn’t be surprised if you tell me that you are having difficulty getting people to sign up. You see, it’s not that buyers do not need your services but because the competition in this niche is stiffer than ever. Have you checked the number of people that you are going up against? But this does not mean that you should stop trying because there are actually effective ways to boost your consulting sales. Some of them are the following:

Start by building a website exclusively for your consulting services. As an information marketer, it is possible that you are also selling ebooks, audio products, DVDs, seminars, and coaching programs. But in order to boost your consulting sales, I recommend that you create a separate website for your consulting services so you can make your web content focused and targeted to your prospective buyers. Ensure that it’s professionally designed, appealing, and very informative. Remember, your visitors will gauge your expertise in your niche and will decide if they will do business with you in the future based on the appearance and content of your site. So, make sure that you leave a very strong impression.

Next step is to give your potential buyers valid reasons to trust you. Why would these people spend their money on your consulting services? Give them a reason to do business with you. Showcase your expertise in your niche and offer proofs that you have what it takes to improve their existing processes, to solve their pressing issues, and to provide the best answers to their burning questions. What I suggest is that you offer free consulting sessions, host your free teleseminars, and offer free but valuable information through article marketing, forum posting, blogging, and ezine publishing. It will also help if you strive to make all your customers happy. This is the first step to be known in the online arena as an ideal service provider. Buyers simply love doing business with marketers who have proven track records.

Make your marketing campaign more focused and more effective. Ensure that your marketing strategies are helping you reach out to those people who are most likely to do business with you. As much as possible, use all internet marketing tools to easily widen your reach. Personally, I would recommend article marketing and social media marketing as they’re very effective. You can also use blogging, PPC advertising, search engine marketing, email marketing, and ezine publishing. The more effort you put into your marketing campaign, the higher your chances of achieving your marketing goals.”

Alison Elliott is a Marketing Expert and Internet Marketing Strategist.  She is  founder of Corner Your Market Global Marketing and helps small businesses market themselves online by setting up social media and optimized blogs for small business owners and solopreneurs.  She then trains small business owners to use their blogs and social media to drive traffic and increase interest in their business. 

To get these tips along with tips on SEO for Small Business, Social Media Marketing for Small Business, Marketing Ideas for Small Business ,  Help Creating Online Marketing Plans for Small Businesses, and Businesses and Software to help Market your Small Business online , you can sign up to our small business marketing e-guide here.