Another easy but vitally important tip to successfully attracting business online – you have to have excellent copy on your site.  If you don’t know what copy is, it is the text on your site that will either draw in your audience, bore your audience or confuse your audience.  I don’t know about you, but I would prefer to “draw in your audience.”

To do that, you need excellent copy and excellent copy usually costs money (unless you are a word smith).  So, budget it into your marketing or at least budget in someone to review your copy and provide suggestions.  The difference is substantial and important.

If you are going to write your copy anyway, at least consider following these suggestions:

1.  Find ten web sites with great sales pages … they can be in the same industry as you or a completely different one … the point is to get an idea of what is working and what isn’t working on the web. 

2.  Next, think of four things you really want … like a new camera, a watch, photo editing software and a marketing coach.  Now, put each one of those requests into Google (one at a time) and see what comes up.  What are those people writing on their sites and do you feel compelled to purchase your products with them?  This will help you with how to approach your own copy.

3.  After you have written your copy and put it on your site, it is my suggestion that you find a person to review the copy and provide suggestions.  If you need help finding that person, I can send you some recommendations by contacting me here.

Remember that large companies pay millions of dollars for the right copy in advertising, slogans and TV, so it must play an important role in success.

About The Author

 Are you looking for Web Marketing Experts to help your small business with it’s online marketing?   Someone to help you create and implement your social media strategy?  I know what you are up against.  You need to find the right fit that is within your budget and trust that person to know what he/she is doing and to get it done.  You want someone to market your business online.  You want to end each day knowing your online marketing strategy is successful and expanding.  You want to give that worry to someone and spend time on the parts of your business that you enjoy.  You want to tell other internet marketing experts, “thank you, but I already have an amazing internet marketing system in place that is bringing me all the business and money that I need.”

My name is Alison Elliott and I help small businesses succeed online.  You can read more about me, my internet marketing system and how I use social media strategy and web marketing expertise to create, implement and manage your online marketing and presence, on my local internet marketing experts web site. 

To help move you in a positive direction, I am offering you a free thirty minute consultation to see if my services are the right fit for you.  If nothing else, you will leave the consultation with a clearer idea of what you are wanting and how to attain it.

This may seem obvious, but it needs to be said:  customers will not just flock to your site without any effort.  I am always amazed at the mentality of business owners when it comes to marketing.  For some reason (and I think it has to do with cash flow, budgeting and $$), many small business owners participate in the following pointless activities:

1.  Spends money creating a web site but then won’t spend any money to work on the marketing of that site … so the site doesn’t make them any money or bring any significant leads

2.  Spends money creating a web store and then complains that the store isn’t making any money, with no additional marketing money or time spent on the store or effort to drive traffic to the store.

3.  Has a web site and store with no traffic but won’t spend the time or money to build traffic to the site.

These are not good web marketing strategies and I don’t recommend them.  Before you decide to depend/hope/plan for your web site to bring you revenue, make sure you are budgeting the proper marketing dollars to make that happen, just like in any physical location.  As a business owner, you either need to devote your time to marketing or devote your money to marketing.  This is a non-negotiable condition for success.

About The Author

 Are you looking for Web Marketing Experts to help your small business with it’s online marketing?   Someone to help you create and implement your social media strategy?  I know what you are up against.  You need to find the right fit that is within your budget and trust that person to know what he/she is doing and to get it done.  You want someone to market your business online.  You want to end each day knowing your online marketing strategy is successful and expanding.  You want to give that worry to someone and spend time on the parts of your business that you enjoy.  You want to tell other internet marketing experts, “thank you, but I already have an amazing internet marketing system in place that is bringing me all the business and money that I need.”

My name is Alison Elliott and I help small businesses succeed online.  You can read more about me, my internet marketing system and how I use social media strategy and web marketing expertise to create, implement and manage your online marketing and presence, on my local internet marketing experts web site. 

To help move you in a positive direction, I am offering you a free thirty minute consultation to see if my services are the right fit for you.  If nothing else, you will leave the consultation with a clearer idea of what you are wanting and how to attain it.

I had a situation recently where a client thought she wasn’t showing up online for her business.  She has a local kids store, in a local town with no online store presence.  In this instance, the only place online where she would want to show up is when someone is looking for a kids store, kids toys, kids clothing, etc. in the town where her store is located.  This is called local internet marketing and is all you need if you are a local store without an online store presence.

When someone is searching for a product or service that is local, he/she will add the city or town to the search.  For instance, if I was looking for kids shoes in Las Vegas, NV, I would go to Google and search “kids shoes Las Vegas NV” … that is local internet marketing and that is where I expect to find the store I will soon visit in Las Vegas.

So, my client’s name is fairly common and competitive so when you just type in her name she shows up around page three (which in SEO terms is excellent considering it is a small site and they incorporate no SEO updates or any of my SEO suggestions).  However, when you add the town where they are located, they are the first five or six listings on page one.  Not only  are they on the first page multiple times for their name and city, but they also show up on the first page for at least a dozen different kids products in their city.  That is local internet marketing – dominating the local search engine for your products and services.

If you need help with your local internet marketing strategy, I would start with a free thirty minute consultation to find out exactly what you are needing.  Below is more information on me and my services.

About The Author

 Are you looking for Web Marketing Experts to help your small business with it’s online marketing?   Someone to help you create and implement your social media strategy?  I know what you are up against.  You need to find the right fit that is within your budget and trust that person to know what he/she is doing and to get it done.  You want someone to market your business online.  You want to end each day knowing your online marketing strategy is successful and expanding.  You want to give that worry to someone and spend time on the parts of your business that you enjoy.  You want to tell other internet marketing experts, “thank you, but I already have an amazing internet marketing system in place that is bringing me all the business and money that I need.”

My name is Alison Elliott and I help small businesses succeed online.  You can read more about me, my internet marketing system and how I use social media strategy and web marketing expertise to create, implement and manage your online marketing and presence, on my local internet marketing experts web site. 

To help move you in a positive direction, I am offering you a free thirty minute consultation to see if my services are the right fit for you.  If nothing else, you will leave the consultation with a clearer idea of what you are wanting and how to attain it.

With more and more businesses focusing on area specific customers and customers too relying more on local businesses, local SEO is gaining prominence. Equipped with geo-centric designs, content and domain name the websites can come up easily in local search listings.

Local search engine optimization or GEO targeting SEO is fast gaining popularity with more and more businesses targeting local customers as more customers are turning to local service providers for their needs. In this age of internet marketing the websites must be search engine optimized to draw in more traffic. But with the business websites growing in numbers along with the online users; to stay afloat in the competition, businesses are targeting region specific customers.

For increasing customer base and reaching out to a wider variety of consumers, local SEO is today a vital marketing strategy in the online business world. There are several businesses and service providers who find it more profitable to serve local clients and hence want to be found by local customers. For such businesses local search engine optimization is a must to make their websites get higher ranks in local searches. Especially for service providers like attorneys, physicians, or businesses like restaurants, movie halls, shopping centers, etc. the primary concern is to attract local customers and so they must focus on local search engine optimization for their websites. Some tips for geo-targeting SEO would be:

Geo-centric keyword research: Keyword research is a very important aspect of local search engine optimization. Consumers looking for local services or products conduct area or locality specific searches, for which they use geocentric keywords. So, for local SEO keyword research specific to the business’ area of operation should be conducted and the website’s content should target these geo-centric keywords.

Geo-targeting website content: The same search engine throws up different results in different countries. Whether you are using Google or Yahoo, if you search for ‘builders’ the search results in UK would be very different from those in US. To make your website come up in local listings its content should be of high quality and must be supported by geo-centric webpage links.

Geo-centric design: One of the basic requirements of local SEO is that the website must have a geo-centric design. Apart from the links included, the language used also matters a lot. The difference in spellings and use of language lends a local flavor to the website. That is why working closely with local designers of the region where you want your business to operate, can give your website a geo-centric design.

Geo-centric domain name: Multinational businesses targeting multiple regions usually have multiple versions of their website which have region specific domain names, contents in local languages as well as designs according to the style and trend prevalent in the local market. A very important aspect of local SEO, a geo-centric domain name helps the website show up easily in local searches.

Read Full Article Here

Alison Elliott is a Marketing Expert and founder of Corner Your Market Global Marketing.  She helps small businesses market themselves online by setting up social media and optimized blogs for small business owners and solopreneurs.  She then trains small business owners to use their blogs and social media to drive traffic and increase interest in their business. 

To get these tips along with tips on SEO for Small Business, Social Media Marketing for Small Business, Marketing Ideas for Small Business ,  Help Creating Online Marketing Plans for Small Businesses, and Businesses and Software to help Market your Small Business online , you can sign up to our small business marketing e-guide here.

Yelp is a great resource to read reviews, which means it is also a great resource to gain testimonials and chatter about your business online.  If you don’t Yelp, you should spend a little time on the site every once in a while, writing reviews of your favorite spots.

If you have a store front business, you should also set up a Yelp account so that people can rate your business and help direct more business to you.  This falls into the geo-target marketing that is so effective for businesses with a local clientele.  You can blow other small businesses away with this small business Internet marketing tip.

Alison Elliott is a Marketing Expert and founder of Corner Your Market Global Marketing.  She helps small businesses market themselves online by setting up social media and optimized blogs for small business owners and solopreneurs.  She then trains small business owners to use their blogs and social media to drive traffic and increase interest in their business. 

To get these tips along with tips on SEO for Small Business, Social Media Marketing for Small Business, Marketing Ideas for Small Business ,  Help Creating Online Marketing Plans for Small Businesses, and Businesses and Software to help Market your Small Business online , you can sign up to our small business marketing e-guide here.