Another easy but vitally important tip to successfully attracting business online – you have to have excellent copy on your site.  If you don’t know what copy is, it is the text on your site that will either draw in your audience, bore your audience or confuse your audience.  I don’t know about you, but I would prefer to “draw in your audience.”

To do that, you need excellent copy and excellent copy usually costs money (unless you are a word smith).  So, budget it into your marketing or at least budget in someone to review your copy and provide suggestions.  The difference is substantial and important.

If you are going to write your copy anyway, at least consider following these suggestions:

1.  Find ten web sites with great sales pages … they can be in the same industry as you or a completely different one … the point is to get an idea of what is working and what isn’t working on the web. 

2.  Next, think of four things you really want … like a new camera, a watch, photo editing software and a marketing coach.  Now, put each one of those requests into Google (one at a time) and see what comes up.  What are those people writing on their sites and do you feel compelled to purchase your products with them?  This will help you with how to approach your own copy.

3.  After you have written your copy and put it on your site, it is my suggestion that you find a person to review the copy and provide suggestions.  If you need help finding that person, I can send you some recommendations by contacting me here.

Remember that large companies pay millions of dollars for the right copy in advertising, slogans and TV, so it must play an important role in success.

About The Author

 Are you looking for Web Marketing Experts to help your small business with it’s online marketing?   Someone to help you create and implement your social media strategy?  I know what you are up against.  You need to find the right fit that is within your budget and trust that person to know what he/she is doing and to get it done.  You want someone to market your business online.  You want to end each day knowing your online marketing strategy is successful and expanding.  You want to give that worry to someone and spend time on the parts of your business that you enjoy.  You want to tell other internet marketing experts, “thank you, but I already have an amazing internet marketing system in place that is bringing me all the business and money that I need.”

My name is Alison Elliott and I help small businesses succeed online.  You can read more about me, my internet marketing system and how I use social media strategy and web marketing expertise to create, implement and manage your online marketing and presence, on my local internet marketing experts web site. 

To help move you in a positive direction, I am offering you a free thirty minute consultation to see if my services are the right fit for you.  If nothing else, you will leave the consultation with a clearer idea of what you are wanting and how to attain it.

This may seem obvious, but it needs to be said:  customers will not just flock to your site without any effort.  I am always amazed at the mentality of business owners when it comes to marketing.  For some reason (and I think it has to do with cash flow, budgeting and $$), many small business owners participate in the following pointless activities:

1.  Spends money creating a web site but then won’t spend any money to work on the marketing of that site … so the site doesn’t make them any money or bring any significant leads

2.  Spends money creating a web store and then complains that the store isn’t making any money, with no additional marketing money or time spent on the store or effort to drive traffic to the store.

3.  Has a web site and store with no traffic but won’t spend the time or money to build traffic to the site.

These are not good web marketing strategies and I don’t recommend them.  Before you decide to depend/hope/plan for your web site to bring you revenue, make sure you are budgeting the proper marketing dollars to make that happen, just like in any physical location.  As a business owner, you either need to devote your time to marketing or devote your money to marketing.  This is a non-negotiable condition for success.

About The Author

 Are you looking for Web Marketing Experts to help your small business with it’s online marketing?   Someone to help you create and implement your social media strategy?  I know what you are up against.  You need to find the right fit that is within your budget and trust that person to know what he/she is doing and to get it done.  You want someone to market your business online.  You want to end each day knowing your online marketing strategy is successful and expanding.  You want to give that worry to someone and spend time on the parts of your business that you enjoy.  You want to tell other internet marketing experts, “thank you, but I already have an amazing internet marketing system in place that is bringing me all the business and money that I need.”

My name is Alison Elliott and I help small businesses succeed online.  You can read more about me, my internet marketing system and how I use social media strategy and web marketing expertise to create, implement and manage your online marketing and presence, on my local internet marketing experts web site. 

To help move you in a positive direction, I am offering you a free thirty minute consultation to see if my services are the right fit for you.  If nothing else, you will leave the consultation with a clearer idea of what you are wanting and how to attain it.